"VAPING IS SAFER THAN CIGARETTES." "VAPING IS FINE. 
 AT LEAST I'M NOT USING DRUGS."
"MY VAPE DOESN'T HAVE ANY NICOTINE." "VAPING CAN ACTUALLY HELP YOU QUIT SMOKING." "I CAN STOP VAPING AT ANY TIME." "VAPING IS SAFE BECAUSE THERE'S NO SMOKE." "VAPING IS JUST A CESSATION PRODUCT." "THERE IS NO 
 'SECOND HAND SMOKE' DANGER WITH VAPE."
"HOOKAH IS SAFE." "E CIGARETTES DON'T CONTAIN NICOTINE." "FLAVORED PRODUCTS AREN'T ADDICTIVE." "SINCE SMOKING RATES HAVE DECREASED, 
 IT'S NOT A PROBLEM ANYMORE."
"IF I CHOOSE TO SMOKE, 
 I'M THE ONLY ONE AFFECTED, 
 IT'S MY CHOICE."
"ROLLING TOBACCO IS HEALTHIER 
 THAN USING CIGARETTES."
"NICOTINE IS ONLY AS RISKY AS CAFFEINE." "WE HAVE NEVER MARKETED TO ANYONE 
 UNDERAGE."
PODS DON'T CONTAIN NICOTINE." "JUULS DON'T CONTAIN NICOTINE." "IT'S THE TASTE OF FREEDOM." "IT'S JUST WATER VAPOR..." "IT'S JUST AEROSOL..." "ATHLETES AREN'T AFFECTED 
 BECAUSE THEY'RE SO HEALTHY."
"LUNG CELLS ARE ALWAYS REGENERATING, 
 SO IN A COUPLE YEARS I'LL BASICALLY 
 HAVE NEW LUNGS; I CAN SMOKE NOW 
 AS LONG AS I QUIT BEFORE I AM TOO OLD."
"A LIGHTER CAN BURN 
 MORE GERMS OFF A 'FOUND' CIGARETTE."
"VAPING IS BETTER THAN CIGARETTE TOBACCO 
 BUT YOU'RE GONNA HAVE TO DIE SOMETIME, 
 SO WHY NOT?"
"THE NEWS MEDIA IS LYING TO YOU ABOUT 
 THE DANGERS OF VAPING 
 JUST LIKE THEY DID WITH CIGARETTES."
"YOUR PARENTS DO IT SO IT MUST BE OKAY, 
JUST LIKE DRINKING."
"IF VAPING/SMOKING IS SO BAD, 
 WHY DO THEY STILL SELL THEM?"
"I CAN QUIT ANYTIME I WANT. 
 I JUST DON'T WANT TO."
"JUICE FLAVORS ARE SAFE 
 IF THEY DON'T HAVE NICOTINE.” 

DON'T BUY THE LIES!

"VAPING IS SAFER THAN CIGARETTES" "VAPING IS FINE. 
 AT LEAST I'M NOT USING DRUGS"
"MY VAPE DOESN'T HAVE ANY NICOTINE" "VAPING CAN ACTUALLY HELP YOU QUIT SMOKING" "I CAN STOP VAPING AT ANY TIME" "VAPING IS SAFE BECAUSE THERE'S NO SMOKE" "VAPING IS JUST A CESSATION PRODUCT" "THERE IS NO 
 'SECOND HAND SMOKE' DANGER WITH VAPE"
"HOOKAH IS SAFE" "E CIGARETTES DON'T CONTAIN NICOTINE" "FLAVORED PRODUCTS AREN'T ADDICTIVE" "SINCE SMOKING RATES HAVE DECREASED, 
 IT'S NOT A PROBLEM ANYMORE"
"IF I CHOOSE TO SMOKE, 
 I'M THE ONLY ONE AFFECTED, 
 IT'S MY CHOICE"
"ROLLING TOBACCO IS HEALTHIER 
 THAN USING CIGARETTES"
"NICOTINE IS ONLY AS RISKY AS CAFFEINE" "WE HAVE NEVER MARKETED TO ANYONE 
 UNDERAGE"
PODS DON'T CONTAIN NICOTINE" "JUULS DON'T CONTAIN NICOTINE" "IT'S THE TASTE OF FREEDOM" "IT'S JUST WATER VAPOR..." "IT'S JUST AEROSOL..." "ATHLETES AREN'T AFFECTED 
 BECAUSE THEY'RE SO HEALTHY"
"LUNG CELLS ARE ALWAYS REGENERATING, 
 SO IN A COUPLE YEARS I'LL BASICALLY 
 HAVE NEW LUNGS; I CAN SMOKE NOW 
 AS LONG AS I QUIT BEFORE I AM TOO OLD"
"A LIGHTER CAN BURN 
 MORE GERMS OFF A 'FOUND' CIGARETTE"
"VAPING IS BETTER THAN CIGARETTE TOBACCO 
 BUT YOU'RE GONNA HAVE TO DIE SOMETIME, 
 SO WHY NOT?"
"THE NEWS MEDIA IS LYING TO YOU ABOUT 
 THE DANGERS OF VAPING 
 JUST LIKE THEY DID WITH CIGARETTES"
"YOUR PARENTS DO IT SO IT MUST BE OKAY, 
JUST LIKE DRINKING"
"IF VAPING/SMOKING IS SO BAD, 
 WHY DO THEY STILL SELL THEM?"
"I CAN QUIT ANYTIME I WANT. 
 I JUST DON'T WANT TO"
"JUICE FLAVORS ARE SAFE 
 IF THEY DON'T HAVE NICOTINE” 

DON'T BUY THE LIES!

"VAPING IS SAFER THAN CIGARETTES" "VAPING IS FINE. 
 AT LEAST I'M NOT USING DRUGS"
"MY VAPE DOESN'T HAVE ANY NICOTINE" "VAPING CAN ACTUALLY HELP YOU QUIT SMOKING" "I CAN STOP VAPING AT ANY TIME" "VAPING IS SAFE BECAUSE THERE'S NO SMOKE" "VAPING IS JUST A CESSATION PRODUCT" "THERE IS NO 
 'SECOND HAND SMOKE' DANGER WITH VAPE"
"HOOKAH IS SAFE" "E CIGARETTES DON'T CONTAIN NICOTINE" "FLAVORED PRODUCTS AREN'T ADDICTIVE" "SINCE SMOKING RATES HAVE DECREASED, 
 IT'S NOT A PROBLEM ANYMORE"
"IF I CHOOSE TO SMOKE, 
 I'M THE ONLY ONE AFFECTED, 
 IT'S MY CHOICE"
"ROLLING TOBACCO IS HEALTHIER 
 THAN USING CIGARETTES"
"NICOTINE IS ONLY AS RISKY AS CAFFEINE" "WE HAVE NEVER MARKETED TO ANYONE 
 UNDERAGE"
PODS DON'T CONTAIN NICOTINE" "JUULS DON'T CONTAIN NICOTINE" "IT'S THE TASTE OF FREEDOM" "IT'S JUST WATER VAPOR..." "IT'S JUST AEROSOL..." "ATHLETES AREN'T AFFECTED 
 BECAUSE THEY'RE SO HEALTHY"
"LUNG CELLS ARE ALWAYS REGENERATING, 
 SO IN A COUPLE YEARS I'LL BASICALLY 
 HAVE NEW LUNGS; I CAN SMOKE NOW 
 AS LONG AS I QUIT BEFORE I AM TOO OLD"
"A LIGHTER CAN BURN 
 MORE GERMS OFF A 'FOUND' CIGARETTE"
"VAPING IS BETTER THAN CIGARETTE TOBACCO 
 BUT YOU'RE GONNA HAVE TO DIE SOMETIME, 
 SO WHY NOT?"
"THE NEWS MEDIA IS LYING TO YOU ABOUT 
 THE DANGERS OF VAPING 
 JUST LIKE THEY DID WITH CIGARETTES"
"YOUR PARENTS DO IT SO IT MUST BE OKAY, 
JUST LIKE DRINKING"
"IF VAPING/SMOKING IS SO BAD, 
 WHY DO THEY STILL SELL THEM?"
"I CAN QUIT ANYTIME I WANT. 
 I JUST DON'T WANT TO"
"JUICE FLAVORS ARE SAFE 
 IF THEY DON'T HAVE NICOTINE” 

DON'T BUY THE LIES!

HERE IS THE TRUTH

Big Tobacco has directed its focus toward the youth market because of its loss of the older customers to tobacco-related diseases and deaths (or early deaths, or premature deaths, or shortened life spans).  A newer, younger generation of smokers/vapers is necessary for Big Tobacco to continue its revenue stream:
You’re it!

teenager enjoying a cigarette

Big Tobacco has systematically lied and covered up its efforts to addict smokers for decades. Nicotine and other tobacco additives have resulted in negative health issues for millions worldwide, and secondhand smoke has given even nonsmokers respiratory diseases. 

teenager hiding in a big cloud of vape

E-cigarettes and other vape products are the most commonly used tobacco product among youth. In addition to nicotine, they contain harmful propellants and trace minerals. Vaping impacts young developing brains and causes long-term problems.

hand held up like saying stop to a cigarette with pink overlay

Additional information regarding smoking, vaping, and quitting are available. Resources include apps, videos, podcasts, both online and in-person cessation programs, as well as free phone support.

ashtray full of cigarette butts

Additional information regarding smoking, vaping, and quitting are available. Resources include apps, videos, and podcasts, both online and in-person cessation programs, as well as free phone support.

hand held up like saying stop to a cigarette with pink overlay

Quitting is not easy! For many, it takes several attempts to become tobacco-free. The most important first step is to determine WHY you want to quit, and to return to that reason when you waver. There are additional tools to help you through this sometimes-challenging time.  

ashtray full of cigarette butts

Additional information regarding smoking, vaping, and quitting are available. Resources include apps, videos, and podcasts, both online and in-person cessation programs, as well as free phone support.

Students Working Against Tobacco

Join our SWAT TEAM
HELP US FIGHT BIG TOBACCO
We will let you know about upcoming events and
where and how you can participate.
4 teenagers and one adult posing in SWAT lime green sweatshirts