ASH takes action against the tobacco epidemic on a global scale. The tobacco industry does not limit itself to a geographic area, and neither can we. Our goal is to see U.S. tobacco control through a global lens, and to see global tobacco control through a U.S. lens.
“Chemical Warfare” is a new licensable Message Package from our ready-made teen vaping prevention campaign: Behind the Haze. This Message Package focuses on educating teens about the harmful chemicals they inhale every time they vape. Recent studies have found that the chemicals in vapes cause a similar effect on lung cells as the damage caused by chemical warfare. By highlighting this comparison, the ad shows teens just how damaging vaping can be to their lungs. Considering the surprising nature of these findings, “Chemical Warfare” provides sources and citations for the facts presented, as well as images of actual lung damage. This is one of the highest performing ads Rescue has ever tested with teens. This Message Package includes this ad in both horizontal and vertical formats as well as 20+ social and digital assets and is available for licensing as part of the Behind the Haze Ready-Made Media Campaign. Visit www.rescueagency.com to learn more.
Introducing our newest ad from the Behind the Haze Campaign: “Defenseless” This new licensable Message Package leverages society’s increased attention on viruses and contagion by explaining the latest science about vaping’s effects on lung defenses. New studies show that common vaping ingredients like propylene glycol, glycerin, and metal particles mess with the protective fat lining in your lungs. Without it, invaders (like viruses) and toxins can reach your air sacs and are more likely to cause serious infections. Regardless of whether the vape contains nicotine, THC, or neither, vaping decreases the body’s ability to fight off infections such as the flu, a leading cause of pneumonia. This Message Package includes this ad in both horizontal and vertical formats as well as 20+ social and digital assets and is available for licensing as part of the Behind the Haze Ready-Made Media Campaign. Visit www.rescueagency.com to learn more.
Nearly 9 in 10 African American smokes use menthol cigarettes. That’s no coincidence. Black Lives / Black Lungs is a short film investigating the tobacco industry’s successful infiltration into the black community. Created by filmmaker and progressive communications strategist, Lincoln Mondy.
Visit BlackLivesBlackLungs.com to learn more.
Music Changing Lives partnered with the California Health Collaborative, San Bernardino County Tobacco Control Program, to raise awareness about tobacco proliferation in under-served neighborhoods throughout San Bernardino County. The video project features, Tiana Phipps, and several student leaders from Music Changing Lives. The video challenges us all to take a hard look at what are we teaching our youth! Filming, Production, and Editing by: Raymond Castro and Co-Produced by Dashia Vonzelle Saunderlin and Executive proposed by Josiah Bruny “This video was made possible by funds received from the California Department of Public Health, Tobacco Control Program and Music Changing Lives.”
Although the percentage of black Americans smoking tobacco has declined for years, 9 in 10 black people who do say they use menthol cigarettes.
Learn more about this story at www.newsy.com/71176/
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The California Tobacco Control Program (CTCP) launched the Story of Inequity website in May 2018. The Story of Inequity website paints a picture of the tobacco use problem among several of California’s vulnerable populations and serves as a tool to hold CTCP accountable for preventing and reducing tobacco use among these groups.
©2021. California Department of Public Health. Funded under contract #17-45.
Sponsored by Shasta County Health and Human Services Agency- Public Health Branch in conjunction with Shasta County Tobacco Education Coalition. These partners are committed to protecting our community from the harmful health and economic effects of tobacco and secondhand smoke.
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